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In the digital age, we often come across words like Big Data, customer analysis, data analysis, market research, etc. Also, most of us are habitual to shopping online and surfing the internet. As much as technology has made our lives easier, it serves a greater purpose for businesses around the world. Have you ever wondered where the data related to your search history, buying patterns, shopping preferences, likes, dislikes, etc. is used? Why is this data so important in the digital age? And how does this data benefit the business world?
The answer to all these questions is Business Analytics. It is a field that combines two of the most booming fields in recent times, i.e., Business and Data Analytics. The Big Data that’s generated in massive quantity each day is used to analyze customers and their buying patterns. This in turn helps business organizations to make calculated business decisions, predict the market risks, determine the popularity of their products and services, along with profits earned. Due to such key offering, Business Analytics has become crucial to the contemporary business market and has an ever-increasing scope. In this blog, let’s understand the scope and career opportunities for MBA Business Analytics graduates in detail!
MBA Business Analytics graduates have an exponential scope in India as well as overseas. Nearly all the business organizations ranging from small businesses, start-ups to well-established onesare incorporating business analytics in their daily operations. This has led to a tremendous growth in the scope of this field. Nearly all the sectors of the global economy are embracing business analytics. Many national, multi-national, and e-commerce companies are hiring MBA Business Analytics graduates.
These graduates find job opportunities in various domains based on their skillset, interest, expertise, knowledge base, and experience. These are Marketing Analytics, Risk Analytics, Human Resource Analytics, Customer Analytics, Web Analytics, IT Analytics, Demand and Supply Chain Analytics, etc. So, in the current market scenario, MBA Business Analytics can lead to one of the most rewarding and lucrative careers.
Following are the career opportunities that MBA Business Analytics graduates can explore:
Data scientists make use of science, mathematics, and technology for collecting, organizing, formulating, and analyzing data. This data is further used to gain market understanding, predict future market conditions, prepare reports, and get useful insights before launching new products and services. Data Scientists are highly in demand with more and more companies adopting Business Analytics in recent times.
Businesses in today’s market are highly driven by technology and Big Data. And the job of Business Analysts is to analyze all the aspects of the business in detail including its operation, functioning, marketing, accounting, advertising, demand and supply chain, etc. and provide insightful knowledge for improving the business.
Companies need to understand the existing market conditions before making any significant business decisions or launch any new products and services. And the professionals who conduct this market research, analyze it, prepare reports and present them to the company executives. They primarily need to understand their competitors and customers through various analytics methods. With the growing awareness regarding market research and its benefits, Market Research Analysts are highly in demand.
A massive amount of data is generated in the medical field that can be analyzed and used for improving the medical services, add new ones, and make them more efficient. In order to do that, you need a Healthcare Analyst. Their primary job involves collecting, compiling, organizing, and analyzing medical data received from the patients and present it to the healthcare executives.
Every business organization has some sort of IT infrastructure regardless of its size. And the professionals who keep this infrastructure running smoothly are IT Analysts. Their job ranges from maintaining the systems, analyzing their operations, to designing new systems in the infrastructure. As their job is directly related to any organization’s operation and efficiency, IT Analysts are highly in demand in the global market.
If Mathematics and statistics are your forte, you can land a job as a Quantitative Analyst. Their job involves using mathematical and statistical methods to collect, compile, organize, and analyze data and determine the financial risks and challenges that can be faced by businesses. The Investment sector has a massive demand for these professionals.
Data infrastructure is an essential aspect of any organization in the contemporary market. And the professionals who design, create, compile, and manage this data are Data architects. They decide the ways in which the data will be gathered, sorted, and stored within the organization and need to have a strong technical and creative knowledge base.
Business Analytics is the buzzword in the contemporary market. With more and more companies implementing it in their daily operations, the demand for MBA Business Analytics graduates is increasing exponentially. Here’s a list of leading recruiters who hire these graduates:
MBA Business Analytics opens ways to myriad career options. This scope keeps getting wider with more and more companies realizing the importance of big data along with its benefits. Right from small organizations, start-ups, to corporate giants, and well-established business organizations, these graduates have immense demand in India and across the world. So, if you want to work in a field that lies at an intersection of business management and analytics, MBA Business Analytics is the best-suited field for you.
Birla School of Management (BSoM), Birla Global University offers a two-year fulltime MBA in Business Analytics with an intake of 60 students. The program spreads over four semesters in two academic years. It includes the basic foundation subjects of Management that include Management Concepts and Approaches, Finance, Marketing, Human Resource Management, Operations and Business Analytics subjects like Statistics for Business Analytics, Business Analytics for Decision Making, Machine Learning, Marketing and Retail Analytics, Big Data, Financial Analytics, Econometrics, HR Analytics, Manufacturing and Supply Chain Analytics etc. Lab sessions are also included in the course. Following are the key features of this program:
MBA Business Analytics leads to a lucrative career in the future. We welcome you to advance your management career with Birla Global University! For more details visit our website: https://www.bgu.ac.in/
