Birla Gloal University

Get in Touch

Faculty

Prof. Somnath Dutta

Designation: Assistant Professor
Extn: 221
Email: somnath.dutta@bgu.ac.in
Area: Strategic Management & Marketing

  • Educational Qualifications

    PhD

    • EFPM (Strategic Management) pursuing from XLRI Jamshedpur

    Master

    • MBM (Marketing Management) VGSOM IIT Kharagpur

    Bachelors

    • Bsc.(Tech) ( Textile Technology) Calcutta University
  • Academic & Professional Experience

    Academic experience ( around six years)

    • BIMTECH Bhubaneswar July 2015 onwards
    • FACULTY OF MANAGEMENT STUDIES, SRI SRI UNIVERSITY, CUTTACK
    • Visiting Professor Strategic Management BIMTECH Bhubneshwar (2014)
    • INTERNATIONAL SCHOOL OF MANAGEMENT PATNA (An AICTE Approved Management Institute funded by the Vikramshila Educational and welfare society Patna)
    • CHANDRAGUPT INSTITUTE OF MANAGEMENT PATNA (An AICTE Approved Management Institute, fully funded by the State Government of Bihar)
  • Research Interests
    • Competitive Strategy
    • Strategic Alliance
    • Knowledge Management
    • Entrepreneurship
    • Managing Innovation and Creativity
  • Publications

    International Publication Book

    “The Alchemy Of Co Creation : Who Adds Value And How” Paper accepted for presentation at the 4th International Conference on “Innovation In Management: The Cutting Edge Of Business Education And Practice In An Epoch Of Global Collaboration held in Poznan, Poland during May 21-22 2009

    Dynamics of Institutional Legacy, Organizational Imprints and Entrepreneurial Strategy: A Longitudinal Study in Emerging Economy Paper presented at the 29th Annual International Conference of Strategic Management Society (SMS) held at Washington DC October 12th and 14th, 2009 (Co-authored with Prof. Sougata Ray and Indrajeet Mukherjee of IIM Calcutta.)

  • Consultancy

    Tourism Enterprise Survey of Bodhgaya, Rajgir and Nalanda : A tourism department Govt. of Bihar project, funded by International Financial Corporation (IFC).

    “Maitri” Design and Delivery of a module for image transformation of Bihar Police Services. A Bihar Police department project funded by DFID.

    Evaluation of MGNREGA Diwas. A project of Bihar Rural Development Department – Ongoing.
    Evaluation and Follow up of management training of Block Education Officers. An education department of Govt. of Bihar Project.

  • Training

    Trained more than 2000 participants from middle & senior Management of Corporate & Government Organizations on the following topics:-

    • Managerial Leadership and Conflict Resolution
    • Effective Strategic Change Management
    • Organizational Crisis Management
    • Essential Negotiation Skills
    • Strategic Choice for Competitive Success
    • Balancing Organizational Performance: Strategy Implementation Tools & Techniques
    • Successful Strategy Execution : A value Chain Approach
    • Taking Right Decisions : Decision Making and Problem Solving Skills
    • Strategic Insight for Managers
    • Success through Competitive Intelligence
    • Managing Creativity and Innovation
    • Event Management
    • Crisis Management for the Police Force (Customized module for officers of the Police force.)
    • Negotiation Skills for Public Servants (Customized module for Govt. officers.)
    • Planning for the Development Sector : A Logical Framework Approach : ( Middle and Senior Management of NGOs and Government Organizations)

    MDP Coordinator of the Chandragupt Institute of Management Patna (Oct’10 to July’a12) : Was responsible for budgeting, proposing, promoting and execution of 14 management development programs involving around 2000 participants and project value of around Rs.1.5 Crores. Was responsible for

    • Conducting TNA for the clients
    • Course design and customization of modules as per client requirement
    • Costing and budgeting for the programs
    • Preparation of all TOR and proposal
    • Negotiation with clients
    • Organization of resource persons
    • Delivery and execution of the program
    • Maintenance of all expense documents
    • Surplus Calculation and distribution
    • Coordination with internal audit for audit and utilization certificate for all projects

    List of clients serviced as the MDP coordinator

    • Bihar Public Service Commission
    • Bihar State Milk Co-operative Federation Ltd (COMFED)
    • Power Grid Corporation of India ( A Govt. of India enterprise)
    • Bihar Institute of Public Administration and Rural Development (BIPARD)
    • Bihar Police Department
    • Department of Post Govt. of India
    • Education Department Govt. of Bihar
    • Bihar School Examination Board
    • Bihar Mahila Samakhya Society
    • Jeevika (Bihar Rural Livelihood Promotion Society)
    • Kilkari ( Bihar Bal Bhavan)
    • Deloitte ( as vendor as well as coordinator and monitor for funding agency DFID
    • )

    • IFC ( as technical collaborators and funding agency)
    • NICEF (as technical collaborators)
  • Other Professional Experience
    • Corporate (11 years) Petrochemical Industry (Haldia Petrochemicals Ltd)
    • Acrylic Fiber Plant (Consolidated Fibers and Chemicals Ltd. A Duncan Goenka Concern)
    • Textile Spinning Plant (Vardhman Spinning & General Mills Group);
  • Achievements and Awards

    Recipient of the Society for the Advancement of Management Studies scholarship for attending the 6th annual Doctoral Workshop of the Strategic Management Society held at Washington, D.C. on the 10th of October 2009.

    International Alliance: Impact on Creativity and Performance of Professional Service Firms-Study of Indian Advertising Agencies was in the nomination run for the best PhD paper award at the 29th Annual International Conference of Strategic Management Society (SMS) held at Washington DC October 12th and 14th, 2009.

  • Conference, Seminar Paper and Presentations
    • Attended and Presented a case title” VillaMart: A Startup for the Development of Rural India” in ICMC 2019 conducted by BIMTECH Greater Noida in association with USF MUMA College of Business, University of South Florida and University of Eastern Finland on 5-6 December 2019.
    • Attended and presented a paper titled “Balancing Faculty Research and Teaching Roles in the Age of Institutional Branding in India ” in 10th Conference of Excellence in Research and Education (CERE) 2019 by IIM Indore on 3-5 May 2019.
    • Attended and presented a paper titled “Coexistence to co-creation of value in a smart city: Assessing the role of Slum dwellers in modern urbanization” in a two day international conference on the theme Issues and challenges of Business in emerging Economy, organized by Birla School of Management, Birla Global university in collaboration with university if Ljubljana, Slovenia, Europe on 11-12 January 2019.
    • Attended and presented a paper titled “Social Media Communication and Content Effectiveness: Role of Digital Literacy in Managing Message in Social Media Platforms” in Two day international conference on the theme “Digits: Digital Innovations, Transformation and Society Conference, 2018 jointly organized by Robert H. Smith School of Business at the university of Maryland and BIMTECH Greater Noida on 13-14 January 2018.
    • Attended and presented a paper titled “User Acceptance of Technology Integration as an Outcome of User Innovation Sensitivity and User Experience: An Empirical Study on Mobile App in India” in an International conference on the theme “Drifts in Business, Governance and Societal Values: Conflicts and Challenges” organized by IMI Bhubaneswar with EGADE Business School, Mexico on December 08-09, 2017.
    • Attended and presented a research paper titled, “Marketing Smart City Bhubaneswar: A Stakeholders’ Analysis” in 7th IIM Ahmedabad Marketing conference in emerging economies form 11-13 January 2017 held in IIM Ahmedabad.
    • Attended and presented a research paper titled, “Gender Disposition and Sales as a Career: A Study on Factors Restricting Female Students in Selecting Marketing Specialization in a Business School” in International conference on Gender and Management conducted by BIMTECH Bhubaneswar in association with IPE Hyderabad and University of Ljubljana, Slovenia on 5-6 January 2017.
    • Attended and presented a research paper titled, “Journey of Marketing Philosophy and Practice of Sustainability: A Study on Role of Customization in Defining New Equations” at Sustainability Summit – 2016 on ‘Energy, Peace & Global Governance’ held from 11th – 13th August 2016 in XIMB/XUB.
    • Attended and presented a research paper titled, “Globalization, Innovation and Marketing Philosophy: A Critical Assessment of Role of Technology in Defining New Dimensions”, in International Conference on “Global Business Environment: Strategies for Business Analytics and Cyber Security Management”, at IMI Bhubaneswar, on 11th -12th December, 2015.
    • Attended and presented a research paper titled, “Mainstream or Trendsetter: A Study of Select Foreign Made Advertisements in India” in International Conference on Business Paradigms in Emerging Markets (ICBPEM-2014), at NIT Rourkela on, 12th -13th December, 2014.
    • Attended and presented a research paper titled, “Cultural Orientation in Cross-Cultural Marketing Communication: A Study on Advertising Executives in India” in International Conference on Multidisciplinary Approaches on Business Management and Sustainability (ICMABMS) at BIMTECH Bhubaneswar, on 28th -29th November, 2014.
    • Attended and presented a paper titled, “Cross-Cultural Elements in Advertising and Relationship with Effective Branding: A Study on Indian Consumer” at IIT Delhi in collaboration with Curtin University, Australia and XLRI, Jamshedpur on 21st -22nd December, 2013.
    • Presented a paper titled, “Balancing Environmental and Energy needs: A Study of NTPC Environment Initiatives with Special Reference to Talcher Thermal Power Station (TTPS)” at KIIMS international conclave with collaboration with Southampton Solent University UK, on 19th -20th February 2010.
    • Presented a paper titled, “Global Job Cuts Leading to Survivor’s Syndrome: A New Challenge to Restore Employee’s Morale” in the 4th International Management Seminar-2009 at DRIEMS Business School, Cuttack, on 24th – 25th April 2009.
  • MDP Sessions, Workshops and Technical Lectures
    • Attended 12 day ICSSR sponsored capacity building program organized by School of Management NIT Warangal from 23rd May to 3rd June 2019.
    • Attended 7 days faculty development program on foundation Course in entrepreneurship conducted by Wadhwani Foundation from 25th February to 3rd March 2019 in Bangalore.
    • Attended 12 day ICSSR sponsored capacity building program on Experts in team organized by Centurion University of Technology and Management Odisha from 2nd February to 13 February 2019.
    • Attended two day faculty development program on “Developing Collaborative Proposal’ conducted by Birla Global University, Bhubaneswar during 30 April -1 May 2018
    • Attended a two day Workshop/FDP on “Case Pedagogy as a Learning Tool” on 24-25th November, 2017 at XIMB, Odisha , India
    • Attended a faculty development program on “ Blended Teaching–Learning Method” conducted by Birla Global University Bhubaneswar on 27-28 March 2017
    • Attended a workshop on “Structural Equation Modeling” conducted by BIMTECH Bhubaneswar on 24th November, 2016
    • Attended ICSSR Sponsored National Workshop On Research Methodology For Research Scholars in Social Sciences (4-8, April 2016)
    • Attended a Faculty Development Programme on ” Participatory Teaching Pedagogy” (21-22 April 2016) conducted by BIMTECH Bhubaneswar
    • Attended a Workshop on Digital Marketing, conducted by InnoServ Solutions Pvt. Ltd, Pune on 13th -14th August 2015 at BIMTECH, Greater Noida.
    • Attended a workshop on ‘Self Learning Environment in Management Education’ on 18th and 19th May, 2015. Conducted by Prof. (Dr.) Hugo Gaggiotti, from Bristol Business School, University of West of England.
    • Attended a faculty development program on “Business Research: Advanced Tools and Techniques” at IBCS, S’O’A University, Bhubaneswar, on 17-18 January 2010.
    • Attended AICTE sponsored Staff Development Programme on “Strategic Marketing and Sales – Creating Competitive Advantage” at C V Raman College of Engineering, Bhubaneswar, on 14th – 27th April 2010.
    • Resource person in a seven days National Workshop on Multivariate Data Analysis conducted by Birla Global University, Bhubaneswar from 4-10 June 2018
    • Resource person in a seven days National Workshop on Research Methodology conducted by Birla Global University, Bhubaneswar from 8-14 May 2017.
    • Resource person in a two days faculty development program on Multivariate Data Analysis conducted by ASBM Bhubaneswar from 27-28 January 2017.