Biosketch

Dr Sujit Kumar Patra is a Assistant Professor in the Department of Marketing, Birla school of Management at Birla Global University, Bhubaneswar, India. He has more than 15 years of experience in Management Teaching. He has received his Ph.D. degree in Business Administration with an emphasis on Customer Satisfaction in Health insurance from Sambalpur University, and M.Sc. in Ecology and Environment. His research interests lie in the broad areas of Customer Satisfaction, Service Quality and Health Insurance.

Dr. Sujit has published several book chapters and more than 10 papers in reputed International journals such as European Journal of Social Sciences and Indian Journal of Economics & Business. Dr. Sujit is invited as keynote speaker in many national and International Conferences and delivered lectures in national and International Universities like Multimedia University, Malaysia and Xavier University Bhubaneswar.

Dr. Sujit has handled several administrative responsibilities like Head of the Department and Proctor of the University.

• Educational Qualifications
  

  PhDs

  • Business Administration from Sambalpur University, Title: “Measurement of customer satisfaction in health insurance sector of India: an empirical study”, 2013.

  Masters

  • Business Administration from Sambalpur University, 2006.
  • Qualified National Eligibility Test for Management in January 2018.
• Area of Interest and Research
  
  • Customer Satisfaction
  • Service Quality
  • Health Insurance
  • Service Economy
  • Digital Marketing
• Teaching Courses and New Courses Developed
  
  • Marketing Management
  • Digital Marketing
  • Brand Management
  • Services Marketing
  • Marketing Analytics
  • Marketing at Bottom of Pyramid
• Experience
  
  • Assistant Professor, Marketing, Birla School of Management, Bhubaneswar, Odisha, India, November 2013 till date.
  • Assistant Professor, Marketing, Institute of Management & Information Science, Bhubaneswar, Odisha, India, May 2011 to October 2013.
  • Lecturer, Marketing, Siksha O Anusandhan Bhubaneswar, Odisha, India, July 2008 to May 2011.
  • Lecturer, Marketing, PKA College of Engineering, Bargarh, Odisha, India, September 2006 to June 2008.
• Academic Positions and Assignments
  
  • Proctor Birla Global University, July 2019 – Present.
  • Area Chairman, Marketing, Birla School of Management, 2015 onwards.
  • Coordinator BBA Digital Marketing Program, Birla Global University, 2019- Present.
  • Coordinator BBA Program, Birla Global University,2013- 2016.
  • Coordinator Centre for International Relations, Birla Global University, 2019- Present.
  • Coordinator Centre for Alumni Relations, Birla Global University, 2019- Present.
  • Coordinator Discipline Committee, Birla Global University, 2019- Present.
• Recognitions and Awards
  
  • Selected amongst top 10 college mentors in the category of Sales and Marketing in the E4-MBA intercollegiate, Summer Trainee Awards 2016 (India Region.)
  • Selected as a Mentor for the Gold Award in the International Young Social Entrepreneurs Competition 2019, Held in Malaysia on 26 September 2019. The Business Model presented by the students was well appreciated in the competition.
  • Selected as a Mentor for the Silver Award in the International Young Social Entrepreneurs Competition 2019, Held in Malaysia on 26 September 2019. The Business Model presented by the students was well appreciated in the competition.
  • Got the best presenter award in an International case conference held at, ICBM, Hyderabad in December 2015.
  • Delivered a session as a Panelist in the topic of “Management issues and digital transformation” on 11/3/19 at Multi Media University, Malaysia.
• Research Papers and Working Papers
  

  International Journals

  • Patra S K, “Service Quality Assessment in Banking Industry of India: A Comparative Study between Public and Private Sectors”, European Journal of Social Sciences-Volume 16, Number 4 -2010. ISSN 1450=2267
  • Patra S K, “Likes, Tweets and Shares in the Web-Measuring Educational Institutions’ Social Media Presence”, at the 4th International Conference on Information Technology & Business Intelligence (ITBI-12), held on November 23-25, 2012. Jointly organized by IMT Nagpur and IMIS Bhubaneswar. International journal of research in management, economics & commerce-Volume-2, issue-11, Page-395-411, ISSN: 2250-057X, Nov-2012.
  • Patra S K,” Factors affecting Customer Satisfaction in Health Insurance sector of India: A Regression Model Analysis” European Journal of Social Sciences-Volume 43, No 3,May,2014,PP-202-208. ISSN 1450=2267
  • Patra S K,” Measuring service quality in Health Insurance Sector of India: A study with respect to Health Insurance Company, Network hospitals and Third party Administrators” European Journal of Social Sciences-Volume 44, issue-1,June,2014,Pg-35-46. ISSN 1450=2267
  • Patra S K, “Marketing Smart City Bhubaneswar: A Stakeholders’ Analysis”, Indian Journal of Economics & Business-Volume 16, Number 1, (2017): 101-119. ISBN-0972-5784

  National Journals

  • Patra S K, “An empirical study on customer’s expectations and perceptions in Union Bank of India “Calyx, Journal of Business Management, Vol.1, No.1, December 2010, ISSN 2249-4260.
  • Patra S K, “Health Care Governance: A Conceptual Model linking the State, Providers and citizens. National Seminar on Governance: Issues & Challenges, Organized by Institute of Professional Studies & Research, Cuttack on 19/03/14. Paper is published in their Management Review Journal ISSN/0976-2027 Vol-XII, No. 1(January -June 2014).
  • Patra S K, “Factor affecting the choice of health insurance policies in India, Marketing Master Mind “The IUP Journal of Business Strategy, IUP Publications” April-2016, Pg, 44-53. ISSN: 0972-9259
  • Patra S K, “Mergers and bank performance in India: A case on State Bank of India “Srusti Management Review” June-2019,ISSN: 0974-4274, Volume-XII, Issue-1, listed under Indian citation indexed, Google scholar.
• Research in Progress
  
  • The Future of A2 Milk in Bhubaneswar a Journey to Success, A case on entrepreneurship and Strategic Marketing
  • SANTRO TO SANTRO – REFURBISHING AN OLD BRAND, A case on Repositioning, Strategic Marketing
• Books, Chapters and Technical Reports
  
  • “An empirical study on Foreign direct investment- A global driver of economic growth in Indian and Chinese Context” has been published by Excel India Publishers, New Delhi in an edited book titled – “ Economic Melt Down: Challenges for New Age Mangers”, July 2010, Pg,48-53.
  • “Strategic success of a start- up-Maiestas Luminaries Private Limited: A case Study” has been published by Excel India Publishers, New Delhi in a edited book titled – ‘Emerging Trends in Business: Case Study Perspectives”, July 2016, Pg,209-229.
  • “A study on Digital Marketing Strategies for Admissions in Management Institutes: A case on Birla Global Institute” has been published by Kumud Publications, Delhi in an edited book titled – “ Studies in Management”, July 2017, Pg,22-36.
  • “NPA is a By-product of Commercial Decisions and Social Obligations” has been published by Excel India Publishers, New Delhi in an edited book Titled “ Indian Banking: The Issues of Non-Performing Assets (NPAs)”, Feb- 2018, Pg,180-195.
• Conference, Seminar Paper And Presentations
  
  • Presented a paper in the 6th Indian Institute of Management Ahmedabad Conference on Marketing in Emerging Economies, 6-9th January, 2015.Manuscript ID- A-307 Title, “Marketability of Oriya Handicrafts: A Double Diamond Analysis.
  • Presented a paper in the 7th Indian Institute of Management Ahmedabad Conference on Marketing in Emerging Economies, 11-12th January, 2017.Abstract ID- A-73 Title, ” Marketing Smart City Bhubaneswar: A Stakeholders’ Analysis”.
  • 20 other…
• MDP Sessions, Workshops and Technical Lectures
  
  • Organized Management Development Programme on “Emerging issues and Challenges of Service sector in India” on 6th -7th February 2009.
  • Organized a Research Methodology Workshop at Birla Global University from 8th -14th May 2017 in the capacity of Program Coordinator.
  • Organized a Research Methodology Workshop at Birla Global University from 4th -10th June 2018 in the capacity of Program Coordinator.
  • Invited as a Resource person to deliver a session on Introduction to factor analysis by Xavier School of Sustainability, workshop on “Skills for Air Quality Management” at Xavier School of Sustainability, Xavier University Bhubaneswar. The dates for the workshop are 12-13th July, 2016. Xavier University, Bhubaneswar.
  • Invited as a resource person to deliver session of Multivariate data analysis from 8th -14th May by School of Management, Birla Global University,Bhubaneswar.
  • Invited as a resource person by KIIT school of Management to take a session on “How to build case studies” in KIIT E-SUMMIT, on March 9th 2018.
  • Invited as a resource person to deliver session of Multivariate data analysis at Birla Global University, from 4-10 June 2018. I was the resource person in the workshop.
  • Invited as Key note speaker in a Technical Session for 2nd International Conference on “Business Innovations, Sustainability and Entrepreneurship” on 18th and 19th January 2019, Organized by Srusti Academy of Management, Bhubaneswar.
  • Invited as a Resource person to deliver a session in the FDP on “New Approaches to Teaching and Learning” on 6 February 2019 by Astha School of Management, Bhubaneswar.
  • Delivered a session as a Panelist in the topic of “Management issues and digital transformation” on 11/3/19 at Multi Media University, Malaysia.
  • Invited as a Resource person to deliver a session to the students on “Career prospects of Management students” on 29 August 2019 by Astha School of Management, Bhubaneswar.
  • Invited as a Resource person to deliver a session to the students on “Service Economy” in Kendrapara Autonomous College, January 2020.