Biosketch

Dr. Sandeep Kumar Mohanty is an assistant professor in marketing communication in Birla Global University, Bhubaneswar, India. He has completed his Ph.D. from VGSOM, IIT Kharagpur. He has more than nine years of teaching and research experience. His areas of interest are wide and diverse. He has worked on few projects on cross-cultural communication in management. He has special interest in social marketing and advertisement. Apart from teaching he has explored the critical angle of sports analysis and social development through sports.

• Educational Qualifications
  

  PhD

  • Vinod Gupta School of Management, IIT Kharagpur, (2010-2014)
  • Title of the Thesis: “Impact of Standardization and Adaptation of Television Advertisements on Brand Resonance”

  Masters

  • Business Administration from Department of Business Administration, Utkal University. (2006)
  • MA (English) from Post Graduate Department of English, Utkal University (2004)
• Area of Interest and Research
  
  • Social Marketing
  • Advertising
  • Branding
  • Intercultural Communication
  • Smart city Branding
• Teaching Courses and New Courses Developed
  
  • Marketing Management
  • Social Marketing
  • Sales and Distribution Management
  • Retail Management
  • Research Methodology
  • E- Customer Relationship Management
  • Integrated Marketing Communication
• Experience
  
  • Assistant Professor, Marketing, Birla Global University, Bhubaneswar, October 2016 onwards.
  • Assistant Professor, Marketing, Birla Institute of Management Technology, Bhubaneswar June 2014 – September 2016
• Recognitions and Awards
  
  • Awarded BIMTECH Dr. G D Sardana Memorial Young Scholar Award 2019 for the case Titled “VillaMart: A Startup for the Development of Rural India” presented in ICMC 2019 in Bimtech. Greater Noida on 5-6 December
• Research Papers and Working Papers
  
  • Mohanty, S. K., & Sahney, S. (2015). Consumers’ Message Orientation in Television Advertising and Branding: a Study on Indian Consumers. Psychological Studies, 60(3), 275-291. ISSN: 0033-2968 (print version), ISSN: 0974-9861 (electronic version), Journal no. 12646
• Research in Progress
  

  International Journals

  • Steering the Cycle: How to Revive MO Cycle?, a case study
• Books, Chapters and Technical Reports
  

  Book Chapter

  • Mohanty, S. K. (2017). Globalization, Innovation, and Marketing Philosophy: A Critical Assessment of Role of Technology in Defining New Dimensions. In Rajagopal, & R. Behl (Eds.), Business Analytics and Cyber Security Management in Organizations (pp. 48-63). Hershey, PA: IGI Global. doi:10.4018/978-1-5225-0902-8.ch005, ISBN13: 9781522509028|ISBN10: 152250902X|EISBN13: 9781522509035
  • Mohanty S.K. & Kumar G. (2017), Smart City As a Substance of Confidence or Confusion in Modern Urbanization: A Qualitative Study on Slum Dwellers in Bhubaneswar, in Das B.K (Ed.) Studies in Management pp (109-123), A, Kumud Publication (Delhi).(ISBN:978-93-82885-93-1)
  • Mohanty S.K,(2018) Effect of Non-Performing Assets on Brand Equity of Public Sector Banks in India” in “Indian Banking: The Issue of Non-Performing Assets (NPAs)” Edited by Dr. Brajendra Kumar Das, Excel India Publishers, New Delhi,India,pp.170-179,2018 (ISBN:978-93 -86724-64-9)
  • Mohanty S.K. (2018) Understanding Marketing Philosophy and Sustainability: A Study on Role of Customization in Defining New Equations in Marketing Education”, Energy, Peace and Global governance. Edited by Xavier School of Sustainability, Xavier University Bhubaneswar (pp 41-56) ISBN 978-81-932256-5-3
  • Mohanty S.K. (2019) VillaMart: A Startup for the Development of Rural India ” in Sustainable Business and Competitive Strategy and E-Marketing” Edited by Hanna Lehtimaki & Ajoy Kumar Dey (pp 41-53), Bloomsbury India, ISBN 9789389449-65-5
• Conference, Seminar Paper and Presentations
  
  • Attended and Presented a case title” VillaMart: A Startup for the Development of Rural India” in ICMC 2019 conducted by BIMTECH Greater Noida in association with USF MUMA College of Business, University of South Florida and University of Eastern Finland on 5-6 December 2019.
  • Attended and presented a paper titled “Balancing Faculty Research and Teaching Roles in the Age of Institutional Branding in India ” in 10th Conference of Excellence in Research and Education (CERE) 2019 by IIM Indore on 3-5 May 2019.
  • Attended and presented a paper titled “Coexistence to co-creation of value in a smart city: Assessing the role of Slum dwellers in modern urbanization” in a two day international conference on the theme Issues and challenges of Business in emerging Economy, organized by Birla School of Management, Birla Global university in collaboration with university if Ljubljana, Slovenia, Europe on 11-12 January 2019.
  • Attended and presented a paper titled “Social Media Communication and Content Effectiveness: Role of Digital Literacy in Managing Message in Social Media Platforms” in Two day international conference on the theme “Digits: Digital Innovations, Transformation and Society Conference, 2018 jointly organized by Robert H. Smith School of Business at the university of Maryland and BIMTECH Greater Noida on 13-14 January 2018.
  • Attended and presented a paper titled “User Acceptance of Technology Integration as an Outcome of User Innovation Sensitivity and User Experience: An Empirical Study on Mobile App in India” in an International conference on the theme “Drifts in Business, Governance and Societal Values: Conflicts and Challenges” organized by IMI Bhubaneswar with EGADE Business School, Mexico on December 08-09, 2017.
  • Attended and presented a research paper titled, “Marketing Smart City Bhubaneswar: A Stakeholders’ Analysis” in 7th IIM Ahmedabad Marketing conference in emerging economies form 11-13 January 2017 held in IIM Ahmedabad.
  • Attended and presented a research paper titled, “Gender Disposition and Sales as a Career: A Study on Factors Restricting Female Students in Selecting Marketing Specialization in a Business School” in International conference on Gender and Management conducted by BIMTECH Bhubaneswar in association with IPE Hyderabad and University of Ljubljana, Slovenia on 5-6 January 2017.
  • Attended and presented a research paper titled, “Journey of Marketing Philosophy and Practice of Sustainability: A Study on Role of Customization in Defining New Equations” at Sustainability Summit – 2016 on ‘Energy, Peace & Global Governance’ held from 11th – 13th August 2016 in XIMB/XUB.
  • Attended and presented a research paper titled, “Globalization, Innovation and Marketing Philosophy: A Critical Assessment of Role of Technology in Defining New Dimensions”, in International Conference on “Global Business Environment: Strategies for Business Analytics and Cyber Security Management”, at IMI Bhubaneswar, on 11th -12th December, 2015.
  • Attended and presented a research paper titled, “Mainstream or Trendsetter: A Study of Select Foreign Made Advertisements in India” in International Conference on Business Paradigms in Emerging Markets (ICBPEM-2014), at NIT Rourkela on, 12th -13th December, 2014.
  • Attended and presented a research paper titled, “Cultural Orientation in Cross-Cultural Marketing Communication: A Study on Advertising Executives in India” in International Conference on Multidisciplinary Approaches on Business Management and Sustainability (ICMABMS) at BIMTECH Bhubaneswar, on 28th -29th November, 2014.
  • Attended and presented a paper titled, “Cross-Cultural Elements in Advertising and Relationship with Effective Branding: A Study on Indian Consumer” at IIT Delhi in collaboration with Curtin University, Australia and XLRI, Jamshedpur on 21st -22nd December, 2013.
  • Presented a paper titled, “Balancing Environmental and Energy needs: A Study of NTPC Environment Initiatives with Special Reference to Talcher Thermal Power Station (TTPS)” at KIIMS international conclave with collaboration with Southampton Solent University UK, on 19th -20th February 2010.
  • Presented a paper titled, “Global Job Cuts Leading to Survivor’s Syndrome: A New Challenge to Restore Employee’s Morale” in the 4th International Management Seminar-2009 at DRIEMS Business School, Cuttack, on 24th – 25th April 2009.
• MDP Sessions, Workshops and Technical Lectures
  
  • Attended 12 day ICSSR sponsored capacity building program organized by School of Management NIT Warangal from 23rd May to 3rd June 2019.
  • Attended 7 days faculty development program on foundation Course in entrepreneurship conducted by Wadhwani Foundation from 25th February to 3rd March 2019 in Bangalore.
  • Attended 12 day ICSSR sponsored capacity building program on Experts in team organized by Centurion University of Technology and Management Odisha from 2nd February to 13 February 2019.
  • Attended two day faculty development program on “Developing Collaborative Proposal’ conducted by Birla Global University, Bhubaneswar during 30 April -1 May 2018
  • Attended a two day Workshop/FDP on “Case Pedagogy as a Learning Tool” on 24-25th November, 2017 at XIMB, Odisha , India
  • Attended a faculty development program on “ Blended Teaching–Learning Method” conducted by Birla Global University Bhubaneswar on 27-28 March 2017
  • Attended a workshop on “Structural Equation Modeling” conducted by BIMTECH Bhubaneswar on 24th November, 2016
  • Attended ICSSR Sponsored National Workshop On Research Methodology For Research Scholars in Social Sciences (4-8, April 2016)
  • Attended a Faculty Development Programme on ” Participatory Teaching Pedagogy” (21-22 April 2016) conducted by BIMTECH Bhubaneswar
  • Attended a Workshop on Digital Marketing, conducted by InnoServ Solutions Pvt. Ltd, Pune on 13th -14th August 2015 at BIMTECH, Greater Noida.
  • Attended a workshop on ‘Self Learning Environment in Management Education’ on 18th and 19th May, 2015. Conducted by Prof. (Dr.) Hugo Gaggiotti, from Bristol Business School, University of West of England.
  • Attended a faculty development program on “Business Research: Advanced Tools and Techniques” at IBCS, S’O’A University, Bhubaneswar, on 17-18 January 2010.
  • Attended AICTE sponsored Staff Development Programme on “Strategic Marketing and Sales – Creating Competitive Advantage” at C V Raman College of Engineering, Bhubaneswar, on 14th – 27th April 2010.
  • Resource person in a seven days National Workshop on Multivariate Data Analysis conducted by Birla Global University, Bhubaneswar from 4-10 June 2018
  • Resource person in a seven days National Workshop on Research Methodology conducted by Birla Global University, Bhubaneswar from 8-14 May 2017.
  • Resource person in a two days faculty development program on Multivariate Data Analysis conducted by ASBM Bhubaneswar from 27-28 January 2017.