BBA Digital Marketing

BBA Digital Marketing

Digital Marketing is an intensively specialized programme, suitably designed to deliver the practical understanding of online marketing and its fit in the broader marketing framework. It also gives thoroughly grounded in the framework of liberal studies to provide insights into human and organisation dynamics. Further, the program aims at providing an excellent grounding in digital aspects of marketing, such as, technology platforms, SEO/SEM and communicating with the customer using new media techniques.
Program Objectives
- Imbibe the concepts of social media communication and platforms.
- Gain knowledge of cutting edge principles such as social network management, pricing in two-sided markets and crowd-sourcing.
- Acquire competency of using web analytics to set prices, create better ads, make decisions about product distribution, and improve product design.
- Gain know-how of implementing an effective and comprehensive digital marketing campaigns.

Course Curriculum

BBA Digital Marketing
(2020-23 Admission Batch)
Under CBCS Pattern

COURSE CODE	COURSE TITLE	TYPE OF COURSE	CREDIT
SEMESTER I
BBADM-1.1	Effective Communication Skills	AEC-I	3
BBADM-1.2	Quantitative Methods	GEC-I	6
BBADM-1.3	Financial Accounting	CC-I	6
BBADM-1.4	Principles of Management	CC-II	6
BBADM-1.5	Management Information Systems	GEC-II	6
BBADM-1.6	Personality Development for Corporate Readiness -I	SEC-I	0 (No-Credit)
Total Credit in Semester-I			27
SEMESTER II
BBADM-2.1	Communication for Business	SEC-II	3
BBADM-2.2	Organizational Behaviour	CC-III	6
BBADM-2.3	Managerial Economics	CC-IV	6
BBADM-2.4	Principles of Marketing	CC-V	6
BBADM-2.5	Environmental Studies	AEC-II	3
BBADM-2.6	Personality Development for Corporate Readiness –II	SEC-III	3
Total Credit in Semester-II			27
SEMESTER III
BBADM-3.1	Consumer Behaviour	CC-VI	6
BBADM-3.2	Research Methodology	CC-VII	6
BBADM-3.3	Internet of Things	CC-VIII	6
BBADM-3.4	Marketing for Digital Economy	CC-IX	6
Total Credit in Semester-III			24
SEMESTER IV
BBADM-4.1	Financial Management	GEC-III	6
BBADM-4.2	Introduction to Business Analytics	GEC-IV	6
BBADM-4.3	Sales and & Distribution Management	CC-X	6
BBADM-4.4	Integrated Marketing Communication	CC-XI	6
BBADM-4.5	Enterprenuership	SEC-IV	3
Total Credit in Semester-IV			27
SEMESTER V
BBADM-5.1	Strategic Management	CC-XII	6
BBADM-5.2	Cyber Law	AEC-III	3
BBADM-5.3	Web Design and Development	DSE-I	6
BBADM-5.4	Content Marketing	DSE-II	6
BBADM-5.5	Summer Project	CC-XIII	6
Total Credit in Semester-V			27
SEMESTER VI
BBADM-6.1	Social Media Marketing	DSE-III	6
BBADM-6.2	Services Marketing	DSE-IV	6
BBADM-6.3	SEM & SEO	CC-XIV	6
Total Credit in Semester-VI			18
Total Credit			150

Regulation

The BBA Digital Marketing, under CBCS, a three year full-time professional Degree Programme, shall have six semesters. After successful completion of the six semesters, a BBA Digital Marketing Degree will be awarded to qualified students with specialisation in Finance/Marketing/Human Resource management/Operations research.

Duration: The duration of the programme shall be 3 years with 6 semesters. Odd semester is from July to December (i.e. 1st , 3rd , 5th semester) and even semester is from January to June (i.e. 2nd , 4th , 6th semester). The examination shall be held tentatively in the month of December and May for odd and even semesters respectively.

Span Period: No students shall be admitted as a candidate for the examination for any part/s or semester/s after the lapse of six years from the date of admission to the first semester of the BBA Digital Marketing programme

Semester wise no. of Papers and Credits

Semester	No. of Papers	Credit
SEM-I	5	24
SEM-II	5	26
SEM-III	5	26
SEM-IV	5	28
SEM-V	5	28
SEM-VI	5	26
TOTAL	30	158

Eligibility Criteria for Admission: The candidate should have passed +2 Examination of C.H.S.E., Odisha or its equivalent in any discipline with minimum 50% marks in aggregate. The selection would be based on the career and written test with equal weightage.

Attendance: A student has to secure a minimum of 75% of attendance in each paper of a Semester to be permitted to sit for the Semester examination. In case a candidate is unable to acquire the stipulated attendance at the end of any Semester, he/she shall not be allowed to appear the end semester examination of that semester.

Classes:

Non-practical subjects of 100 marks with 6 credits – 50 lecture classes and 10 tutorial classes
Non-practical subjects of 100 marks with 4 credits – 30 lecture classes and 10 tutorial classes
Non-practical subjects of 50 marks with 2 credits – 20 lecture classes
Practical subject of 100 marks with 6 credits 40 lecture classes and 20 practical classes.
Practical subjects of 100 marks with 4 credits 25 lecture classes 15 tutorial classes.
Practical subjects of 50 marks with 2 credits 10 lecture classes and 10 practical classes.

Scheme of Examination:

Paper setting norms: Paper setting norms may be incorporated in the policy rules and details will be separately mentioned in ‘ Examination and Evaluation Policy ‘
Class Tests/Quizzes/Presentation: There shall be class tests/ quizzes/ presentation etc. for each paper carrying maximum of 10 marks – 5 marks for 100 – 50 marks paper respectively.
Mid Semester Examination: The duration of the examination will be of one hour and maximum marks will be 20 for a 100 marks paper and 10 for 50 marks paper. The concerned faculty member should ensure that the coverage prior to mid-term examination is minimum first and second unit of the paper and the questions will be set from the covered units. The questions will be set in such a manner that to answer them knowledge of both the units will be required. If a candidate fails to appear or failed in the mid-term examination, with the permission of the concerned course teacher he/she can appear at the compensatory mid-term examination before the end semester examination. This would be held once only.
End Semester Examination: The end semester examination will be held on consecutive days. There will be one sitting per day. The duration of the examination will be 3 hours for a 70 marks and 2 hours for a 35 marks paper.
A paper having no practical shall consist of three components as
(i) Mid-Semester Exam. 20%
(ii) End-Semester Exam. 70%
(iii) Continuous evaluation in term of class tests, quizzes, case study and class participation etc. 10%

NB – However if the concerned teacher of a paper wants he/she can exercise his/her discretion with regard to conduct of mid-semester examination and continues evaluation.

The papers having practical examinations shall consist of three components as :
- Mid-Semester Exam.(Theory) 20 %
- End-Semester exam. (Theory) 50 %
- Practical Exam. 30 %
Odd semester examination (1st, 3rd , 5th ) shall be conducted in the month of December and Even semester (2nd , 4th ,6th ) shall be conducted the month of May.
The dates of examination shall be reflected in the Academic calendar.
A candidate has to secure at least 5 grade points both in theory and practical separately to pass the paper and 6 CGPA in aggregate in order to pass the examination.
Award of Distinction: Students securing 6 CGPA in first attempt shall be awarded BBA Digital Marketing with Distinction. Distinction will not be awarded to candidates with back papers.
Conduct of Examination: English shall be the medium of instruction and examination.
Back/Repeat: A candidate who secures less than 5 grade points in individual paper in odd – even semester may appear the said paper in the following odd/even semester subject a maximum of two times with the span period of the course. However, if a candidate fails in the aggregate, he – she may appear in any paper of that semester to improve the aggregate subject to a maximum of two times within the span period.

Evaluation System: The semester system of examination will have internal system of valuation with a Board for Conducting Examiners to pass the result.

Publication of Results: The result will be published within one month from the date of last examination held.

Grading System: Grade Mark Secured from 10 Points

Performance	Letter Grade	Range of Marks	Grade Point
Outstanding	‘ O ‘	90 – =< 100	10
Excellent	‘ A+ ‘	80 – < 90	9
Very Good	‘ A ‘	70 – < 80	8
Good	‘ B+ ‘	60 – < 70	7
Above Average	‘ B ‘	50 – < 60	6
Average & Pass	‘ C ‘	40 – < 50	5
Failed	‘ F ‘	Below 40	0
Absent	‘ Ab ‘	–	0

N.B. A Candidate has to secure 5 grade points to pass in each of the Papers A transitory letter grade I (carrying points 2) shall be introduced for cases where the results are incomplete. This grade shall automatically be converted into appropriate grade(s) as and when the results are complete. A student’s level of competence shall be categorized by a GRADE POINT AVERAGE to be specified as:

SGPA – Semester Grade Point Average
CGPA – Cumulative Grade Point Average
(a) POINT – Integer equivalent of each letter grade
(b) CREDIT – Integer signifying the relative emphasis of individual course item(s) in a semester as indicated by the Course structure and syllabus. In addition to the points, the actual mark secured shall also be reflected in the Grade Sheet / Transcript.

After successful completion of the six semester examination students will be awarded Bachelor Degree in Business Administration (Hons.) with specialization in Finance/Marketing/ Human Resource Management / Operation Research.

(However, in case of Distinction, a student has to secure 50% of marks in six semesters in one / first chance)

The regulation is subject to modification as and when necessary. The Syllabus shall remain valid from 2016-17 Admission Batch.

Credit Transfer: There shall be a committee consisting of 3 experts from among the faculty of Schools to take appropriate decision on credit transfer in case of equivalent course.

Unfair means in Examination: Any unfair means adopted by any examinee in any examination conducted by the University shall be punishable as per rules of the University.

Common Grace Mark Rule: This rule shall be made applicable in case of those candidates who after receiving such grace clear the end-term examination. However, the maximum grace mark is restricted to 2% of the total marks of the semester examination, provided further that the grace mark in any paper shall not exceed 10% of the maximum marks in that subject.

Admission Procedure
The downloaded application form, duly completed and with the required enclosures, should be submitted to the Admission Office, Birla Global University, IDCO PLOT NO -2, Gothapatana, Bhubaneswar 751003, Odisha. Applicants may submit the application form and required documents at the Admission Office personally or by post. It is the applicant’s responsibility to ensure that the application form is complete in all respects, and is accompanied by the required documents. After filling in the required particulars the applicants should attach the copies of the following Certificates/Documents.
- Certificates along with Mark Sheets of the qualifying Examinations
- College Leaving Certificate last attended
- Conduct Certificate
- University Registration Number
- 3 passport size and 2 stamp size photographs
Final Year students awaiting the declaration of results can apply to appear Admission Test and can also be considered for Admission. However, they have to submit the relevant supportive documents from their respective institutes at the time of admission
Minimum Eligibility & Selection Criteria

Minimum Eligibility

The Candidate should have passed 10+2 with Minimum 50% marks or equivalent CGPA. Candidates appearing in final examinations can also apply.

Selection Criteria

Students would be admitted to the programme on the basis of merit (Percentage of marks secured in 10th and 10+2/12th Board Examination). Candidate may also be called for Personal Interview, if so desired by the University.

Fee Structure

Academic Fees for BBA Digital Marketing

Course	Fee per Semester (INR)	No. of Semesters	Total Course fee (INR)*
BBA Digital Marketing	80,000	6	4,80,000

* The effective course fee will be applicable to students scoring more than 60% throughout their career.
Students having higher percentage throughout career will be eligible for higher scholarship. (Click here to view scholarship section)
Students are required to maintain consistency in percentage to continue with the scholarship.
In addition to this fee, students have to pay the security deposit (15,000 INR) and Medical insurance (3000 INR PA).

Hostel (Optional)
Lodging & Boarding expenses (Subject to revision every year)
Double Occupancy (In Campus)

Installments	1^st Installment	2^nd Installment	3^rd Installment	4^th Installment	5^th Installment	6^th Installment
Due Date	15^th June 2021	15^th Dec 2021	15^th June 2022	15^th Dec 2022	15^th June 2023	15^th Dec 2023
Lodging (A/C Accommodation)	Rs. 35,200.00	Rs. 35,200.00	Rs. 35,200.00	Rs. 35,200.00	Rs. 35,200.00	Rs. 35,200.00
Boarding	Rs. 36,000	Rs. 36,000	Rs. 36,000	Rs. 36,000	Rs. 36,000	Rs. 36,000
Laundry	Rs. 3,000	Rs. 3,000	Rs. 3,000	Rs. 3,000	Rs. 3,000	Rs. 3,000
Total Charges	Rs. 74,200.00	Rs. 74,200.00	Rs. 74,200.00	Rs. 74,200.00	Rs. 74,200.00	Rs. 74,200.00

Triple Occupancy (In Campus)

Installments	1^st Installment	2^nd Installment	3^rd Installment	4^th Installment	5^th Installment	6^th Installment
Due Date	15^th June 2021	15^th Dec 2021	15^th June 2022	15^th Dec 2022	15^th June 2023	15^th Dec 2023
Lodging (A/C Accommodation)	Rs. 31,200.00	Rs. 31,200.00	Rs. 31,200.00	Rs. 31,200.00	Rs. 31,200.00	Rs. 31,200.00
Boarding	Rs. 36,000	Rs. 36,000	Rs. 36,000	Rs. 36,000	Rs. 36,000	Rs. 36,000
Laundry	Rs. 3,000	Rs. 3,000	Rs. 3,000	Rs. 3,000	Rs. 3,000	Rs. 3,000
Total Charges	Rs. 70,200.00	Rs. 70,200.00	Rs. 70,200.00	Rs. 70,200.00	Rs. 70,200.00	Rs. 70,200.00

Note:

* Two separate Demand Drafts should be made for Lodging & Mess charges respectively as per any one of the options given in the above table.
Student should preserve this schedule for timely payment of fees to avoid penalty for late fee deposition.
No notice or reminder will be sent to student or his/her parents.
No separate letter will be issued for Bank Education Loan.
Demand Draft should be made in the name of “BIRLA GLOBAL UNIVERSITY” Payable at Bhubaneswar.

NAME OF THE ACCOUNT HOLDER – BIRLA GLOBAL UNIVERSITY
BANK NAME – UCO BANK
ACCOUNT NUMBER – 31090110011430
IFSC CODE – UCBA0003109

Scholarship

Scholarship	Eligibility Criteria
10% waiver on course fee	Must have secured Minimum 70% in 10^th and 12^th Board Examination
20% waiver on course fee	Must have secured Minimum 80% in 10^th and 12^th Board Examination
25% waiver on course fee	Must have secured Minimum 90% in 10^th and 12^th Board Examination

Career Opportunities
- Digital Content Executive, Performance Marketing Executive at online marketing firms
- Independent digital marketing consultants
- Creative Digital Solutions Executive, Digital Media Buying / Planning Trainees in news and media companies

Admissions

BBA Digital Marketing