Biosketch

Dr. Sumanjit Dass is an assistant professor in Marketing with Birla Global University, Bhubaneswar, India

Dr Sumanjit Dass is an Engineer (Electronics) from Shivaji University and an MBA from ICFAI Business School, Hyderabad. He is a PhD from ICFAI University. With over 12 years of corporate experience in the domain of marketing and sales at senior level positions, Sumanjit has made his presence felt in the corporate arena by winning many performance driven awards. He has worked with the brands like Kotak, Religare and DHFL.

On the academic front, he has been a faculty for over 6 years (visiting and full-time) with renowned business schools like IMT Ghaziabad, NMIMS, Ambedkar University, and IILM GSM in the past. He is well published with ABDC journals, case studies and book-chapters.

He also has his own website by the name www.markasm.com and www.markeligion.on where he discusses the latest in marketing and the corporate world. His hobbies include writing poems, cooking, contemporary dancing, participating in marathons and painting.

• Educational Qualifications
  

  PhD

  • ICFAI University (Thesis Title: Antecedents and consequences of Brand Trust:An investigation in the context of business school branding)

  Masters

  • MBA from ICFAI Business School, Hyderabad

  Bachelors

  • B.E (Electronics) from Shivaji University

  Others

  • Certified Digital Trainer from Digital Marketer
• Area of Interest and Research
  
  • Digital Marketing
  • Advertising
  • Higher education and its engagement
  • Higher constructs of Branding
  • Consumer Experience Management
• Teaching Courses and New Courses Developed
  
  • Digital Marketing
  • Strategic Marketing
  • Integrated Marketing Communication
  • Sales and Distribution
  • Strategic Brand Management
  • Consumer Behaviour
• Experience
  

  Corporate

  • Relationship Head (DHFL 2011-2015)
  • Asst Vice President (Bonanza Portfolio Limited ,2010-2011)
  • Area Marketing and Sales Head (Religare Securities Limited ,2006-2010)
  • Asst Manager (Kotak,2004-2006)

  Academic

  • Assistant Professor with Birla Global University (Feb 2021 onwards)
  • Assistant Professor with IILM Graduate School of Management (July 2019-Jan 2021)
  • Faculty associate with IMT Ghaziabad (January 2017- June 2019)
• Research Papers and Working Papers
  

  International Journals

  • Dass, S., Popli,S., Sarker,A., Ghalot,J.,& Muddu,V. (2020). Empirically Examining the Psychological Mechanism of a Loved and Trusted Business School Brand. Journal of Marketing for Higher Education (B- Category journal as per ABDC, Scopus)
  • Dass, S., Sethi, R., Popli, S., & Saxena, V. N. (2019). Drivers of Brand Engagement: The Role of Brand Communities. Global Business Review, 1-16 (C- Category journal as per ABDC, Scopus)

  National Journals

  • Dass, S., Saxena, V.N., Vinay, M., Kabra, S. (2019). Integrative framework for understanding Brand Trust in business school: An Indian Perspective. Ajanta journal (UGC listed), Journal no. 40776
  • Dass, S., Vinay, M., Saxena, V.N. (2019). Role of Brand Communities in Business School. Review of Research (UGC listed), Journal no. 48514
• Case Studies
  
  • “Hero Cycles: Sales strategy for Roadster”,The case Centre, USA,2018
  • “Baahubali franchise: Monetizing the fantasy of the Indian filmgoers, The case centre, USA,2019
  • “Delicious crisis communication story of Licious”, The Case Centre, ICMC,2020
• Research in Progress
  
  • Celebrity branding in reality television
  • Brand communities in schools
• Book Chapters and Technical Report
  
  • B2B Customer experience Management (In progress, Publication: Emerald)
• Conference, Seminars and Presentations
  
  • Kabra and Dass, ICMC 2020, Licious Case Presentation, Nov 2020
  • Sumanjit Dass, Vidhunath Saxena, Muddu Vinay and Shradha Kabra. Integrative framework for understanding Brand Trust in business school: An Indian Perspective. New trends in commerce, economics, banking, cooperation, management, computer science, IT and environment, Poona college of Arts, Science and Commerce, Pune, 8-9 February 2019
• MDP Sessions, Workshops and Technical Lectures
  
  • Attended 7-day FDP on research capacity building organized by IMT Ghaziabad in June 2017
  • Attended 3 day FDP on Digital Marketing organized by IILM GSM in August 2019.